WTM reveals The Latest Global Travel Research

Research sessions commence in the WTM International Media Centre with ForwardKeys’ research into the UK outbound market. ForwardKeys, which analysed 17 million flights a day, will review the top 50 UK inbound flights, comparing them to last year and five years prior.

The most current and thought-provoking research into global and regional travel trends will be revealed over all three days at WTM London 2019 (Monday 4 November to Wednesday 6 November).

World Tourism Cities Federation (WTCF), will present a session looking at China’s astonishing economic growth, which has created a brand new group of travellers. The session entitled, Booming Chinese Outbound Market, will have a panel of experts looking to discuss the aims at better understanding the Chinese traveller by sharing experiences and expertise from different angles.

A session entitled Megatrends Shaping the Future of Travel will be presented by Euromonitor International.  Attendees will discover the latest developments for global travel and tourism performance. This session will give insights into upcoming trends in Europe, Asia, the Americas, and the Middle East and Africa. The key focus is on major drivers, consumer behavior and attitudes that are affecting travel companies’ bottom line. The research will prepare participants with important knowledge to navigate the year ahead. Euromonitor’s  Head of Travel, Caroline Bremner will lead this session

A session, which looks specifically at research around Sustainability in Tourism will be conducted by MMGY and Destination International. The research is from a comprehensive survey issued to the global travel industry which looks at gaining insight into what companies are doing responsibly, how they are measuring the impact and what they hope to do moving forward.

This research ties in with World Responsible Tourism Day (WRTD), now the largest day of responsible tourism action in the world and focusing on responsible tourism efforts in the travel industry.

As part of WTM London’s drive to hone the relevance of sessions, with a greater focus on the regions represented at the show, area-specific topics will be covered within the regional Inspiration Zones.

WTM London, WTM Portfolio Press & PR Lead, Julia Newbound, said: “Research is a crucial component of the WTM London seminar experience, with past sessions consistently standing-room-only. Companies big and small want to ensure they are ahead of the game, so attending these sessions to find out the latest research, trends, and data is a great way to make sure they are not left behind.  “We have a mix of global research alongside dedicated country-focused sessions in our regional Inspiration Zones. These sessions will offer delegates even more ideas to implement in their businesses, further demonstrating that Ideas Arrive at WTM London.




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