World Tourism Day returns to focus on the future

Tourism is a force for good, bringing hope and opportunity to many millions of people around the world.

As the sector’s recovery gets underway and building on unprecedented political and public recognition for the sector, UNWTO will highlight the opportunity to rethink how we do tourism through putting people and the planet first and bringing everyone from governments and businesses to local communities together around a shared vision for a more sustainable, inclusive and resilient sector.

World Tourism Day will be celebrated as the shift towards tourism is recognized as a crucial pillar of development and progress is well underway. May 2022 marked the first time the United Nations General Assembly held a special debate on tourism, illustrating the historic relevance of the sector. Tourism is now on the agenda of governments and of international organizations in every global region. At the same time, destinations and businesses are proactively adapting to meet challenges and responsibilities, as illustrated by the wave of signatories to the Glasgow Declaration on Climate Action in Tourism, spearheaded by UNWTO.

The theme “Rethink Tourism” will reflect this. It aims to inspire the debate around rethinking tourism for development, including through education and jobs, and tourism’s impact on the planet and opportunities to grow more sustainably.

World Tourism Day 2022 will: • Provide a platform for inclusive dialogue to identify solutions to realize tourism’s potential as a vehicle for recovery and transformation. • Amplify the message of tourism as an inspirational and transformational force, and the role of UNWTO and the whole of the sector in fulfilling this potential.• Mobilize political will and cooperation to ensure tourism is a central part of policymaking. • Ask big questions and identify solutions to realign tourism for the future

For its 42nd edition, The official World Tourism Day will be celebrated in Bali, Indonesia, on 27 September, highlighting the shift towards tourism being recognized as a crucial pillar of development. Bali is a destination at the forefront of reimagining tourism as a pillar of sustainable development.

Tourism’s International Observance Day will put people at the center of key discussions. The one-day celebration will bring together stakeholders from every part of tourism’s uniquely broad value chain – from political and private sector leaders to community representatives, and youth and indigenous ambassadors.

The event will develop around a multi-stakeholder panel discussion on “Rethinking Tourism as a Key Element of Recovery”, as well as a discussion on “The Tourism We Want”, led by local representatives from across Bali’s tourism sector.

UNWTO’s Member States will be invited to amplify the celebrations and key messages, while UNWTO will also promote the event and its central theme of rethinking tourism through its channels and partners.

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