Tamilnadu Tourism to woo Generation Z

Dr. M Mathiventhan, a doctor turned Politician, Minister of Tourism, Government of Tamilnadu during a meeting with Ravisankar K.V, Managing Editor, Tourism India shared his ambitious plans for Tamil Nādu Tourism Industry. To revive the pandemic-affected Tourism industry, the state tourism department has identified 354 sites for up-gradation of existing infrastructure. The upgradation focus will be targeted at domestic and international youth. Strategy for Social media marketing will be aimed to target the attention of this millennium generation.

Activities and Events will be designed to attract Generation Z. Eco camping will be redesigned to the taste of this younger generation, Kolli and Jawadhu Hills are identified for eco-tourism activities like camping, trekking, and other outdoor activities. Adventure Tourism and Beach Tourism will be given greater emphasis. Latin American Balloon festival will be replicated in the state of Tamilnadu for which a team of Tourism professionals has already visited the famous Leon International Balloon Festival in Mexico.

Tamilnadu Tourism has opened its doors to entrepreneurs and other professionals to design and host such festivals and events which help to boost the tourism sector in the state. Cruise Tourism from Chennai to Colombo will be announced, whereby Tamilnadu tourism will set foot for a giant leap in this segment.

More than giving Industrial Status to the Tourism sector, Tourism Ministry focuses on Branding, Community Development, Investor friendly norms, and skill development. Tourism accreditation for associations and entrepreneurs will be made easier and a simple process. As a means to attract Generation Z to the hotels and Resorts run by TTDC, the restaurants, and their Facilities will be renovated and upgraded keeping in mind this young and futuristic target group Generation Z.  

Renaming the Restaurants at the Hotels and resorts run by TTDC is one major strategy the decision-makers have in mind. Names, décor, and menus that are appealing to both domestic and international youth will be introduced. Ferry Tourism, Seaplane Tourism, and Caravan Tourism will be introduced in stages.

The whole ecosystem of the Tourism Industry in Tamilnadu will be enhanced by the various short-term skill development courses that will be introduced soon. These skill development courses will create new employment opportunities and will professionalize the entire manpower working in this industry. This skill development drive will again allow the existing professionals to gain greater knowledge and learn new practices in the tourism Industry.  Celebrity photographers will be invited to capture various destinations and new postures will be designed and displayed in all the major airports in India and abroad.

The vision and ideas of, Dr. Mathiventhan will drastically change the entire landscape of the Tourism industry in Tamilnadu. But for skiing, this state will have all the Tourism products that can attract the attention of tourists belonging to all age groups.  The employment and Revenue these major steps can generate will be historical and Tamilnadu will always remain at the top of the table as the major Tourism friendly state in India not for the number of Domestic and International Tourists, or the Revenue generated, but for the experience which they Experience Yourself.

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