TAAI launches Brochure & Theme Logo for 66th Convention

TAAI has unveiled its Convention Brochure and Theme Logo for its 66th Convention and Exhibition at a Press Conference and Road-Show at Hotel – The Park, New Delhi.

Jyoti Mayal, President TAAI, said, “I am truly delighted for receiving such an overwhelming response from the industry ever since we have announced the Convention in Sri Lanka. In the present scenario, there is an immediate need to build on our regional strengths and to explore more opportunities for growth in travel and tourism. The theme of the Convention ‘Collaborate to Conquer’, will focus to promote and establish travel and tourism between the two nations of Sri Lanka and India. SLTPB being the Main Sponsor for the 3day event in Sri Lanka, is looking forward to showcasing their products and services to the Indian stakeholder partners, who shall boost bi-lateral Tourism into and from Sri Lanka. We have survived a tough phase and now have embarked the revival journey with positivity and vigour. Our mission is to build trust and confidence to deal with the challenges that exist in the new normal and move forward with a unified strategy for future sustenance through collaborations.”

“Our Convention logo, theme, brochure. and the entire program will revolve around building a positive vibe and brainstorming to find ways and means through which the global tourism fraternity is coming together to embrace synergies for a brighter future,” she added.

Sri Lanka Tourism Chairperson, Kimarli Fernando stated, “It is a pleasure to partner with TAAI to host its 66th Convention and Exhibition in Sri Lanka. India is one of the main source markets for Sri Lanka, TAAI Convention is a great opportunity to promote rhe tourism experiences of Sri Lanka to the Indian market. Key tourism product segments such as culture, and religious tourism, weddings, films will have l great potential in attracting Indian travellers. India has become a vital market for Sri Lanka Tourism in a post- pandemic environment with many airlines operating to major tourist generating cities in India.”

Mr. Arvind Singh IAS, Secretary, Ministry of Tourism, Government of India, said, “The dynamic global geostrategic and geo-economic landscape is intensifying competition and redefining principles and values on which the regional order should be based. The apparent barriers of the pandemic have created a new kind of catalyst for greater connectivity, cooperation, and co-existence. I am glad to know that TAAI will promote ‘Inbound into India’ as an important subject at this convention and will strive to attract Sri Lankans to connect well with India.”

The dignitaries and officials from TAAI unveiled the Convention Brochure and Logo in the presence of industry professionals, and representatives from Sri Lanka Tourism, SAITO. and Sri Lanka High Commission. Officials from MoT, GO,I and from SLAITO had also joined in virtually to attend the event.

“With the global aviation and economies opening up for tourism, especially in the light of commercial flights restarting from March 27, there is no better time than now to hold this Convention. TAAI has taken this rightful opportunity to hold this Indian Travel Congress in Sri Lanka, so as to facilitate international mobility amongst our members and the trade at large. This shall give us all a platform to ‘Collaborate to Conquer’ with all our stakeholder partners in India and overseas,” said Jay Bhatia, Vice President, TAAI.

Mr. Ravindran Veeraperumal, Regional Manager– India & Bangladesh – SriLankan Airlines, gave an exhaustive and enlightening presentation on the airline’s operations and its expansion plans for the future. The airline is also the official airline sponsor for the 66th Convention & Exhibition of TAAI in Colombo this year.

Concluding the event, Bettaiah Lokesh, Hon. Secretary – General, TAAI said, “Sri Lanka’s close proximity to India along with its focus on boosting regional tourism, strengthening bilateral relations, and developing trade, investments, and tourism makes it an important market for our country. The convention will provide a wonderful opportunity for our delegates to experience the serene beauty of this unique island country. We at TAAI look forward to welcoming our member delegates from “Incredible India” into the serene “So Sri Lanka”.

A fruitful networking session between a delegation from Sri Lanka and TAAI members took place in New Delhi which was attended by over 200 stakeholder partners/members of TAAI, stated TAAI-Hon. Treasurer Mr. Shreeram Patel was also present on the occasion and felt that with the overwhelming response to the roadshow; SLTPB, SLAITO, and TAAI are excited to welcome all delegates to the Convention in Colombo.

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