In a bid to promote the State as the most sought tourist destination in the Country, the Department of Tourism, Government of Karnataka hosted a series of Roadshows on 21st, 23rd & 24th November 2022 at Panaji, Mumbai & Pune respectively. These series of roadshows are organized along with Karnataka State Tourism Development Corporation Ltd. (KSTDC) is aimed to increase domestic footfalls into the State from Goa & Maharashtra.
The Roadshow held in Mumbai was inaugurated by Mr. Kapil Mohan, IAS, Additional Chief Secretary, Department of Tourism, Govt. of Karnataka along with Mr. Sudhir Patil, NKCCA & Ms. Ishrat Patel, ADTOI. Similarly, the roadshow at Panaji was inaugurated by Mr. H.P. Janardhana, Joint Director (Promotion & Publicity), Department of Tourism, Govt. of Karnataka, Mrs. Indiramma, General Manager-Finance, KSTDC along with Mr. Sainath Krishna Prabhu, Chairman – TAAI (Goa Chapter), Mr. Martin Joseph, Chairman – IATO (Goa Chapter), Mr. Nilesh Shah, President, TTAG & Mr. Ishrat Alam, India Tourism. The Pune roadshow was inaugurated by Mr. Mehboob Shaikh, Chairman, TAAI, Mr. Amit Gupta, Director, TAAP, Mr. Deepak Pujari, President, TAAP, Mr. Santosh Khawale, Chairman, ETAA – Pune Chapter.
A performance of ‘Veeragase Kunitha’, an ancient art form of Karnataka was organised to showcase the vibrant cultural heritage that Karnataka is known for. The roadshow brought together different aspects of Karnataka tourism such as nature, wildlife, adventure, pilgrimage, heritage, and many more.
Mr. Devaraj A, the Director, of the Department of Tourism, said, “Karnataka is home to a large and exciting portfolio of globally acclaimed tourist attractions like UNESCO World Heritage sites, splendid wildlife, and resplendent nature, virgin beaches, etc. It is an around-the-year tourist destination. The roadshow series will provide impetus to domestic inbound travel and would enhance the marketing efforts of Karnataka Tourism to promote the state’s destinations to prospective tourists and the travel trade of Goa and Maharashtra.”
With a vast range of tourism landscapes such as archaeology, religion, ecotourism, wildlife, etc to offer the State offers innumerable experiences to vivid travelers. through these one-day roadshows. The main objective behind the event was to promote the state as a tourist attraction for leisure tourism, MICE – meetings, incentives, conferences, and exhibitions, adventure, and wildlife tourism, and as a wedding destination.
Mr. G. Jagadeesha, IAS, Managing Director, Karnataka State Tourism Development Corporation said, “Karnataka with its diverse range of tourism products is fast emerging as one of the most interesting and productive states for both leisure and business travel. Domestic tourism is the backbone of the tourism economy and has a lot of potential that needs to be tapped. Post-pandemic, these roadshow activities will be an excellent occasion for our stakeholders to renew contacts with the travel trade as well as tourists.”
The roadshow had B2B interactions and presentations that showcased the destination and also opened up new avenues to showcase Karnataka in a new light to the travel and trade community.
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