With an aim to increase domestic footfalls from Gujarat the Department of Tourism, Government of Karnataka along with Karnataka State Tourism Development Corporation Ltd. (KSTDC) organized Roadshows at Ahmedabad, Vadodara, and Surat to promote tourist places, hotels, resorts, homestays, and service providers from Karnataka amongst the people of Gujarat.
A performance of ‘Puja Kunita’, an ancient art form of Karnataka was organized to showcase the vibrant cultural heritage that Karnataka is known for. The roadshows brought together different aspects of Karnataka tourism such as nature, wildlife, adventure, pilgrimage, and .heritage.
Mr. T. Venkatesh, IAS, Director, Department of Tourism said, “Karnataka is home to a large and exciting portfolio of globally acclaimed tourist attractions like UNESCO World Heritage sites, splendid wildlife, and resplendent nature, virgin beaches, etc. It is an around-the-year tourist destination. The roadshow series will provide impetus to domestic inbound travel and would enhance the marketing efforts of Karnataka Tourism to promote the state’s destinations to prospective tourists and the travel trade of Gujarat.”
Karnataka Tourism’s main objective behind the event was to promote the state as a tourist attraction for leisure tourism, MICE – meetings, incentives, conferences, and exhibitions, adventure, and wildlife tourism, and a wedding destination. KSTDC is the nodal agency to conduct roadshows in various cities of India. The state also offers an avid traveler a vast range of tourist landscapes such as archaeology, religion, ecotourism, and handicrafts.
Mr. G. Jagadeesha, IAS, Managing Director, Karnataka State Tourism Development Corporation said, “Karnataka with its diverse range of tourism products is fast emerging as one of the most interesting and productive states for both leisure and business travel. Domestic tourism is the backbone of the tourism economy and has a lot of potential that need to be tapped. Post-pandemic, these roadshow activities will be an excellent occasion for our stakeholders to renew contacts with the travel trade as well as tourists.”
The roadshow had B2B interactions and presentations that showcased the destination and also opened up new avenues to showcase Karnataka in a new light to the travel and trade community. This exclusive B2B Roadshow had over 15 stakeholders from Karnataka and many discerning trade partners including Karnataka State Tourism Development Corporation, Jungle Lodges & Resorts, Intersight Tours & Travels Pvt. Ltd, TGI Hotels & Resorts, Skyway International Travels, and Mookanana Resort.
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