Focus on social and ecological sustainability at ITB Berlin

The ITB Responsible Tourism track at the ITB Berlin Convention features climate change action, resilience and regeneration as key topics – Responsible tourism as a topic concerning all sectors – Commitment to environmentally friendly and socially responsible tourism – A special event celebrates International Women’s Day on 8 March.

Socially responsible tourism has long been on the agenda of the World’s Leading Travel Trade Show. This year’s ITB Berlin, which is taking place from 7 to 9 March 2023, is again raising awareness for social responsibility in tourism with a wide range of panel discussions, seminars and lectures. The ITB Responsible Tourism track at the ITB Berlin Convention (until 2020 the CSR Day) and the 18th Green Business Forum for Tourism Professionals (known until 2020 as the Pow-Wow for Tourism Professionals) are a significant part of this. As well as the Responsible Tourism track, the Sustainable Destination track and Diversity & Inclusion Track will also feature experts and representatives of selected exhibitors talking about socially responsible tourism, equal rights, diversity, inclusion and sustainable tourism development.

At ITB Berlin, responsible tourism stands for environmentally and socially responsible tourism around the world. Hall 4.1 is where traditionally numerous exhibitors with a strong commitment to socially responsible tourism are gathered. Thus, there will again be a combined stand with Tourism Watch, the Roundtable on Human Rights in Tourism, ECPAT Germany, The Code and Studienkreis für Tourismus und Entwicklung, together with the stands of the Import Promotion Desk (IPD), the Adventure Travel Trade Association (ATTA) and UNESCO. In Hall 4.1, exhibitors with a focus on environmentally responsible tourism will include My Climate, Atmosfair and Forum Anders Reisen. From 7 to 9 March on the ITB Lighthouse Stage in Hall 4.1, the focus will be on the 18th Green Business Forum for Tourism Professionals.

On Thursday, 9 March, the Responsible Tourism Track with climate change action, resilience and regeneration as its key topics will be on the Orange Stage in Hall 7.1a an interim assessment will be given on the Agenda 2030 with its 17 Sustainable Development Goals. How the tourism industry can live up to its promises on the environment while becoming a more equitable sector will be the subject of debates, scientific reports and critical panel discussions, with best practices provided as evidence. At 2 p.m. the topics of climate change, rising sea levels and resilience will be addressed in a speech by Abdulla Mausoom, tourism minister of the Maldives, followed by a session on practical problem-solving with regard to tourism.

The ITB Diversity track sees itself as a discussion platform for raising awareness in order to make tourism more inclusive and fair and to ensure respect for human rights in tourism. Authentic speakers will report on activities setting examples around the world and in every tourism market. The programme will feature discussions on LGBTQ+ tourism, gender equality, inclusion, equal rights. the rights of indigenous peoples and on how war and geopolitical events impact tourism.

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