FITUR Cruises 2024: Navigating a Bright Future for the Cruise Holiday Industry

The upcoming edition of FITUR Cruises 2024, a prominent section of the International Tourism Trade Fair organized by IFEMA MADRID, scheduled for January 24 to 28, underscores its unwavering commitment to the cruise holiday industry. This year, FITUR Cruises will be larger and more comprehensive than ever, spanning the full five days of the FITUR event. It will be housed in a new dedicated area within Hall 4, featuring booths, an auditorium, and a VIP lounge, all set up to accommodate a variety of activities.

The primary objective of FITUR Cruises is to invigorate the commercial aspect of the cruise industry while reinforcing its sustainability image. It serves as a meeting point for ports, tourist destinations, cruise lines, and passengers. Furthermore, it aims to enhance public understanding of the cruise tourism experience, engaging travel agents who facilitate sales and enlightening potential passengers who may be unfamiliar with this form of travel. FITUR Cruises also aims to strengthen the loyalty of existing cruise passengers, fostering a sense of belonging within a unique community of travelers.

A significant portion of cruise sales, approximately 50%, is mediated through brokers. To address this, FITUR Cruises will offer a range of B2B activities in collaboration with industry experts, including courses and discussions tailored to professionals, improving their knowledge of various cruise lines and destinations.

In the B2C domain, the weekend’s activities will showcase the attractions and unique aspects of cruise travel. The program will provide insights into the plethora of cruise experiences on land and on board, catering to the preferences of veteran cruise passengers and those new to this form of tourism.

Cruise Market and Cruise Campus

FITUR Cruises will introduce a Cruise Market area, resembling the decks of a ship, featuring stands for cruise lines, institutions, ports, and agencies to interact with visitors and provide information to passengers and agents. Visitors will have the opportunity to make contacts, conduct business, or simply immerse themselves in the maritime ambiance of FITUR.

The 2024 edition will present a new challenge for visitors: collecting stamps from each stand to complete their “cruise boarding pass,” offering them the chance to enter draws for exciting prizes. Over the five days, various professional networking events and gatherings for cruise passengers will be organized.

Another noteworthy addition is the Cruise Campus, offering concise 25-minute sessions on various aspects of the cruise experience, presented practically by experts in marketing, communication, and professional passenger services.

The popular “Cruise Scavenger Hunt” returns for its third installment, a thrilling game for cruise passengers to explore and discover cruise stopovers through clues provided throughout the FITUR halls.

Big Passenger Meetup and Awards Gala

Café & Cruises will introduce an informal meetup for both seasoned and new cruise enthusiasts planning their first voyage.

FITUR Cruises will also host a grand meetup for cruise lovers during the days dedicated to the general public. This is an opportunity to learn, share, and connect with fellow cruise enthusiasts and passengers.

During the professional days of FITUR Cruises, the winners of the second edition of the Cruceroadicto Awards will be announced. These awards recognize the best ship, cruise line, and port of the year 2023, as chosen by cruise passengers through a massive international vote.

Magic Awaits on the High Seas

FITUR Cruises will feature various stands from cruise lines and destinations. The star of the show will undoubtedly be a large stand space dedicated to a company known for providing a magical cruise experience. Stay tuned for more details about the exhibitors and unique events at FITUR Cruises, the ultimate destination for cruise enthusiasts, promising to transform Madrid into a bustling cruise port.

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