Adventure Travel World Summit 2023 at Hokkaido in Japan

The Adventure Travel Trade Association (ATTA) is set to host the first-ever Adventure Travel World Summit (ATWS)   from 11-14 September 2023, in the city of Sapporo on the island of Hokkaido in Japan from 11-14 September 2023, in the theme harmony – a collective spirit that unites people together.

Pronounced chōwa in Japanese, this idea of harmony serves as a reminder to look beyond our individuality. It asks us to place a higher value on our entire community as it embodies the core values held by the Japanese, which include mutual respect, working together towards a shared vision, and harmony (chōwa).

As travel providers, media, destination representatives, and a wide variety of industry players convene in Hokkaido, on the traditional lands of the Ainu people, this wildly diverse region. The concept of harmony can be experienced in every corner of Hokkaido, From flourishing wetlands and volcanic hot springs to a vast coastline that greets the mountains, furthering delegates’ understanding of communities, economies, and how to create a sustainable ecosystem in tourism worldwide.

During this four-day annual event, ATTA will facilitate open forums filled with inspiring stories and ideation and offer educational sessions in marketing, technology, sustainability, and business solutions. MediaConnect and Marketplace will also provide one-on-one networking opportunities for attendees to connect with buyers, media, suppliers, and destination partners.

The agenda for ATWS aims to showcase regional trends in the Asia-Pacific region, explore the growing call for sustainability as a default mode of operation, and dive deep into ways of working together toward a more inclusive and community-based future of tourism. The scheduled interactive sessions will offer opportunities to learn from one another through workshops facilitated discussions, and peer-to-peer roundtables.

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Chenda Melam 

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