As the festival season approaches, people are looking forward to finally being able to travel again. After nearly two years of strict travel restrictions due to the COVID-19 pandemic, both international and domestic destinations are experiencing a surge in demand. The easing of travel norms has allowed tourism activity to pick up, and it is expected to reach its peak this festive season. It is a welcome relief for the tourism industry, which has been hit hard by the pandemic.
Travel demand is on the rise as people look to celebrate the festivities. This makes the festive season the perfect opportunity for the revival of the travel and hospitality sector. Travellers have a strong desire to participate in holiday travel traditions, visit family, and take vacations, and this pent-up demand is likely to lead to an increase in airfares and hotel room prices, as well as other tourist-related services. Inflation, high fuel costs, and the overall high demand for travel are all contributing factors to this trend. According to a US Travel Association report released in October, 32% of American travellers indicate leisure travel will be a high-budget priority from November to January.
To set your products apart from the competition and create a successful marketing strategy for the holiday travel season, consider incorporating local Christmas lore and enhancing the storytelling aspect of the travel experience. This can make the Thanksgiving, Christmas, and New Year dates even more special and memorable for travelers. In recent years, the tourism industry has undergone significant changes due to shifts in travellers’ behavior and preferences. To keep up with these changes and meet the high expectations of travelers, companies and destinations must adapt to the increasing focus on sustainability, remote work, and revenge travel.
International tourism also showed strong signs of recovery in 2022. In the first half of the year, international arrivals reached 60% of pre-pandemic levels. A full recovery is expected by 2025 and it is very positive news, considering international travel was at a halt during the past two years. Since airlines were not prepared for the sudden increase in demand, staff shortages resulted in airport chaos this summer. The new year is just around the corner and It’s not too late to put together an action plan for boosting sales before the year ends. We wish all readers a very Happy and prosperous New Year!
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